Evaluacija odnosov z javnostmi

Kocjanc, Damjana (author)

Article presents an overview of use of evaluation theory in public relations. Need for public relations evaluation is growing rapidly during last few years. Reasons for that fact could be found in the growing reputation of public relations, in dissatisfaction of managers because of untagible results of public relations, their demands for justification of growing costs for realization of public relations programmes and in other factors.

• Language: Slovenian
• Keywords: odnosi z javnostmi, modeli, vrednotenje
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Publisher: Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
• Year: 1999
• Number of pages: Str. 668-678
• Numbering: Letn. 36, št. 4
• PID: 20.500.12556/RUL-64316
• UDC: 659
• ISSN on article: 0040-3598
• COBISS.SI-ID: 19332445
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Unknown
• Keywords: public relations, model, evaluation