The author attempts to analyse a contemporary TV as a technological phenomenon- an electronic digital apparatus - and examine the point where the paths of technological phenomena cross those of social reality phenomena and to conceptualise them in relation to the (post modern) theories of the contemporary society. In this way, he tried to conceptualise fundamental features of postmodern informational society in two closely connected theoretical units: by defining technological changes with which we are entering the cultural dominant of contemporaneousness and by defining the relation between a subject and techno political system in order to demystify the role of TV in the consumer society and to demonstrate, how the subject has been socially constructed (produced) and linguistically dominated (by ideological means).
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