Od stališč k socialnim reprezentacijam : sodobni socialnopsihološki pristopi k javnemu mnenju

Ule, Mirjana (author)

For a long time the concept of public opinion adhered to the notion of consensus reached by means of the majority opinion. Such representation of public opinion was close to the idea of unanimous and silent compliance with the prevailing representations, viewpoints and values. This type of conformismwent hand in hand with mass consumption and uniform power of the mass media in developed industrial societies. The socio-psychological conceptsof public opinion which follow this paradigm are today losing their relevance and are increasingly less useful. The majority agreement is giving way to a delicate balance of opinions in which the opinions of influential minorities compete with each other, while the majority opinion is a temporary resultant of these mutual influences rather than a silent norm that necessitates agreement. In this paper I emphasize socio-psychological concepts(Moscovici, Mugny, Doise) that see the shaping of public opinion as the processing of the effects of influential minorities, social representations and inter-group attributions and validation processes (rational judgment). My thesis is that the basic theoretical concept on which rests the theory of public opinion is today in the process of changing as is the concept of public opinion in general.

• Language: Slovenian
• Keywords: socialna psihologija, vpliv, manjšine, stališča, racionalnost
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2002
• Number of pages: Str. 11-31
• Numbering: Let. 18, št.41
• PID: 20.500.12556/RUL-5940
• UDC: 316.6
• ISSN on article: 0352-3608
• COBISS.SI-ID: 21908317
• Publication date in RUL: 11.07.2014

Record is a part of a journal

• Title: Družboslovne razprave
• Shortened title: Družbosl. razpr.
• Publisher: Slovensko sociološko društvo, Fakulteta za družbene vede
• ISSN: 0352-3608
• COBISS.SI-ID: 7530242

Secondary language

• Language: English

Abstract

Pojem javnega mnenja je dolgo časa sledil konceptu doseganja skupinskega soglasja ob pomoči večinskega mnenja. Ta predstava javnega mnenja je bila blizu ideji anonimnega, tihega konformizma s prevladujočimi predstavami, stališči in vrednotami. Ta tip konformizma se je dobro prilegal množični potrošnji in uniformni moči množičnih medijev v razvitih industrijskih družbah. Socialnopsiholoski koncepti javnega mnenja, ki sledijo tej paradigmi,so vedno manj relevantni in uporabni. Bolj kot ujemanje z večino stopa v ospredje labilno mnenjsko ravnotežje, kjer si nenehno konkurirajo mnenja vplivnih manjšin, večinsko javno mnenje pa se kaže kot trenutna rezultanta teh medsebojnih vplivov in ne kot tiha norma, ki sili k strinjanju.V tekstu izpostavljam socialnopsihološke koncepte (Moscovici, Mugny, Doise) oblikovanja javnega mnenja kot aktivnega procesa predelave učinkov vplivnih manjšin, socialnih reprezentacij in medskupinskih pripisovanj ter procesov validiranja (racionalna presoja). Teza sestavka je, da se danes spreminja tako osnovni teoretski koncept na katerem sloni teorija javnega mnenja kot koncept javnega mnenja sploh

• Keywords: social psychology, influence, minority, attitudes, rationality