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Partnersko povezovanje blagovnih znamk (co-branding) kot trženjska strategija mednarodnega podjetja : magistrsko delo
ID Strgar, Veronika (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/strgar517.pdf This link opens in a new window

Language:Slovenian
Keywords:mednarodno podjetje, blagovne znamke, trendi, strategija, partnerstvo, konkurenčne prednosti, sodelovanje, tveganje, kvalitativna analiza, case study
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Strgar]
Year:2005
Number of pages:IV, 101 str., 4 str. pril.
PID:20.500.12556/RUL-5923 This link opens in a new window
UDC:339.13
COBISS.SI-ID:15412198 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1883
Downloads:253
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Language:Unknown
Keywords:international corporation, trademarks, trends, strategy, partnership, competitive advantage, cooperation, risk, qualitative analysis, case study

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