Partnersko povezovanje blagovnih znamk (co-branding) kot trženjska strategija mednarodnega podjetja : magistrsko delo

Strgar, Veronika (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: mednarodno podjetje, blagovne znamke, trendi, strategija, partnerstvo, konkurenčne prednosti, sodelovanje, tveganje, kvalitativna analiza, case study
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Strgar]
• Year: 2005
• Number of pages: IV, 101 str., 4 str. pril.
• PID: 20.500.12556/RUL-5923
• UDC: 339.13
• COBISS.SI-ID: 15412198
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: international corporation, trademarks, trends, strategy, partnership, competitive advantage, cooperation, risk, qualitative analysis, case study