O socioloških izhodiščih okoljskih odnosov z javnostmi

Drevenšek, Mojca (author)

The article discuses the specialities of environmental public relations in comparison to other specialist fields of public relations. The importance of being acquainted with historical (environmental) activities in the social environment and contemporary theoretical sociological environmental theories is stressed out. This knowledge can provide the environmental public relationsspecialist with a broader theoretical context to conceptualise his practical work with clients. A special emphasis is put on the influences and changes in understanding the relationship between the society (industry) and the nature. By knowing and accepting the fact that the perceptions of environmental problems and environmental risks are socially constructed, the environmental public relations specialists' understanding of their work in public relations is facilitated, starting from the situational analysis of (environmental) publics.

• Language: Slovenian
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2002
• Number of pages: Str. 827-838
• Numbering: Let. 39, št. 5
• PID: 20.500.12556/RUL-5753
• UDC: 659.1
• ISSN on article: 0040-3598
• COBISS.SI-ID: 21497437
• Publication date in RUL: 11.07.2014

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Unknown

Abstract

Članek obravnava posebnosti okoljskih odnosov z javnostmi v primerjavi z drugimi specialističnimi področji odnosov z javnostmi. Opozarja na pomen poznavanja zgodovinskih (okoljskih) dogajanj v družbenem okolju in sodobnih teoretičnih socioloških okoljskih teorij, ki lahko nudijo strokovnjake za okoljske odnose z javnostmi širši teoretični kontekst za osmišljanje njegovega praktičnega dela z naročniki. Poseben poudarek je posvečen vplivom na in spremembam v razmišljanjih o razmerju med družbo (industrijo) in naravo. S poznavanjem in sprejemanjem dejstva, da so percepcije okoljskih problemov in okoljskih tveganj družbeno in kulturno pogojene, je strokovnjakom za okoljske odnose z javnostmi olajšano razumevanje njihovega specialističnega dela v odnosih z javnostmi, od situacijske analize okoljskih javnosti naprej.