Religion may be presented without God, but not without feelings. Religious feelings are one of the important criteria for differentiating between "real" and "false" believer. On this foundation the difference is made between an emotional individual believer and a rational principle of his organization. Inspite of this, emotions are connected with experiences and thus have a unitive character. As we experience them in the same way, we can also experience them together - in some religious movement - the so-called psychosocial movements. Emotional experiences are so intense, that they are their most visible characteristic. In such extreme cases it is very well seen that emotional processes are essential for the consolidation of religious organization and also for the construction of its identity, for its development. However, this does not happen automatically, articulation of sentiments is directed by professionals who are in charge of emotional management. In the history of religious ritual they demonstrated themselves as exceptional market professionals. Although the emotional manipulation is important, we should know that emotional management is may be productive; it can also mean a satisfaction of certain individual needs as well as the solving of conflicts on the social level.
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