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Etične percepcije potrošnikov v viralnem marketinškem komuniciranju
ID
Javernik, Pina
(
Author
),
ID
Podnar, Klement
(
Author
),
ID
Jančič, Zlatko
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:doc-MRKQAHYW
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Language:
Slovenian
Keywords:
podjetja
,
komuniciranje
,
marketing
,
tržno komuniciranje
,
poklicna etika
,
računalniška omrežja
,
internet (računalniško omrežje)
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Publisher:
Marketing magazin
Year:
2011
Number of pages:
Str. 13-25
Numbering:
Letn. 10, [št.] 17
PID:
20.500.12556/RUL-55849
UDC:
659.113:004.738.5
ISSN on article:
1408-1652
COBISS.SI-ID:
30698077
Publication date in RUL:
10.07.2015
Views:
1634
Downloads:
176
Metadata:
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Record is a part of a journal
Title:
Akademija MM
Shortened title:
Akad. MM
Publisher:
Marketing magazin
ISSN:
1408-1652
COBISS.SI-ID:
65123840
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