The growing importance of the media in allocating our time, in organizing and structuring the pace and arrangement of our daily activity is considered. First, the concept and the problem of media structuration of everyday life is separated from the mere "involvement" of the media in it. Then, the main tendencies of the historical development of symbolic structuration of eveyday life are described: instead of "natural" markets of "natural" work cycles, human societies incereasingly have to deal with "social markers" (church-bell, clock) of abstract processes, and the social time itself is increasingly being unified.
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