Analiza zadovoljstva odjemalcev podjetja Iskra Avtoelektrika d.d. : diplomsko delo

Petrovčič, Matija (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, mednarodno trženje, marketing mix, medorganizacijsko trženje, potrošnik, zadovoljstvo, case study, Iskra Avtoelektrika
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Petrovčič]
• Year: 2004
• Number of pages: 51 str., XVIII str. pril.
• PID: 20.500.12556/RUL-5227
• UDC: 339.13
• COBISS.SI-ID: 15366630
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, international marketing, marketing mix, intercompany marketing, consumer, satisfaction, case study