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Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkam : specialistično delo
ID Delovec, Klavdija (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/specialist/delovec88.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, blagovne znamke, potrošnik, zadovoljstvo, lojalnost, tržne raziskave, case study, avtomobilska industrija
Work type:Specialist thesis
Typology:2.10 - Specialist Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Delovec]
Year:2005
Number of pages:III, 64 str., 9 str. pril.
PID:20.500.12556/RUL-5070 This link opens in a new window
UDC:658.8
COBISS.SI-ID:15319526 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1404
Downloads:305
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Language:Unknown
Keywords:marketing, sales, trademarks, consumer, satisfaction, loyalty, market research, case study, car industry

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