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Strategija mednarodnega trženja izbranih nemških proizvajalcev osebnih avtomobilov in vključevanje slovenskih dobaviteljev sestavnih delov : magistrsko delo
ID Stropnik, Aleš (Author), ID Hrastelj, Tone (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stropnik403.pdf This link opens in a new window

Language:Slovenian
Keywords:avtomobilska industrija, trženje, mednarodno trženje, karakteristike, case study, Nemčija, strategija trženja, strateške povezave
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Stropnik]
Year:2004
Number of pages:IV, 110 str., 4 str. pril.
PID:20.500.12556/RUL-4747 This link opens in a new window
UDC:339.13
COBISS.SI-ID:14933734 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1350
Downloads:383
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Language:Unknown
Keywords:car industry, marketing, international marketing, characteristics, case study, Germany, marketing strategy, strategic alliances

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