Možnosti trženja samostojnega hotelskega objekta na primeru Hotela Jezero v Bohinju : diplomsko delo

Noč, Polonca (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, turizem, hotelirstvo, podjetje, Hotel Jezero, trženje, poslovno komuniciranje, turistični proizvod, storitve, pospeševanje prodaje, direktno trženje, odnosi z javnostjo, oglas
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Noč]
• Year: 2004
• Number of pages: 47 str., 13 str. pril.
• PID: 20.500.12556/RUL-4714
• UDC: 339.138
• COBISS.SI-ID: 14897126
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, tourism, hotel industry, enterprises, Hotel Jezero, marketing, business communication, tourist product, services, sales promotion, direct selling, public relations, advertisement