Poslovno modeliranje kot podpora odločanja in oblikovanje celovitih trženjskih rešitev v podjetju Iskratel s primerom : magistrsko delo

Kern, Špela (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: podjetje, poslovanje podjetja, modeli, odločanje, trženje, poslovno okolje, marketing mix, oblikovanje cene, tržne poti, poslovno komuniciranje, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [Š. Kern]
• Year: 2004
• Number of pages: 102 str.
• PID: 20.500.12556/RUL-4700
• UDC: 65
• COBISS.SI-ID: 14863590
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: enterprises, company performance, models, decision making, marketing, business environment, marketing mix, pricing, marketing channels, business communication, analysis