Ovrednotenje trženjske strategije in tržnega komuniciranja avtomobila prestižnega razreda : diplomsko delo

Kondža, Blaž (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: avtomobilska industrija, trženje, strategija trženja, poslovno komuniciranje, proizvodi, življenjski ciklus, trg, segmentacija, blagovne znamke, Mercedes Benz
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Kondža]
• Year: 2004
• Number of pages: 39 str., 16 str. pril.
• PID: 20.500.12556/RUL-4626
• UDC: 339.138
• COBISS.SI-ID: 14802150
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: car industry, marketing, marketing strategy, business communication, products, life cycle, market, segmentation, trademarks, Mercedes Benz