Pospeševanje prodaje in internetno komuniciranje na medorganizacijskih trgih : primer Fiat Auto S.p.A.

Stopar, Luka (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, pospeševanje prodaje, poslovno komuniciranje, odnosi s strankami, kadri, nagrade, informacijska tehnologija, Internet, case study, Fiat
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Stopar]
• Year: 2004
• Number of pages: 44 str., 12 str. pril.
• PID: 20.500.12556/RUL-4594
• UDC: 339.13
• COBISS.SI-ID: 14755302
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: interorganizational systems, intercompany marketing, sales promotion, business communication, customer relationship, personnel, prizes, information technology, Internet, case study