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Pravni vidiki oglaševanja s poudarkom na nelojalnem oglaševanju : diplomsko delo
ID Kapus, Vesna (Author), ID Šetinc Tekavc, Martina (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kapus1319.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, oglas, konkurenca, nelojalna konkurenca, zaščita potrošnika, regulacija, zakonodaja, etika
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Kapus]
Year:2004
Number of pages:43 str.
PID:20.500.12556/RUL-4573 This link opens in a new window
UDC:659.1
COBISS.SI-ID:14748390 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1974
Downloads:242
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Keywords:marketing, business communication, advertisement, competition, unfair competition, consumer's protection, regulation, legislation, ethics

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