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Conducting consistent laddering interviews using CLAD
ID
Korenini, Bojan
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)
URL - Presentation file, Visit
http://www.stat-d.si/mz/mz9.1/korenini.pdf
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Abstract
Consistent Laddering is an interviewing technique that is build on top of Laddering technique, which has been used most often in psychotherapy, consumer research, and knowledge acquisition. This paper points out distinctions and advantages of Consistent Laddering over the original technique, as well as some difficulties that concern both techniques. The main purpose of this article is to show how Consistent Laddering interviews are conducted, and how measures employed in this technique are used to detect difficulties that can occur in an interview. Because it is not possible to conduct Consistent Laddering interviews without a computer program, corresponding software, named CLAD, has been developed.
Language:
English
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Year:
2012
Number of pages:
Str. 155-174
Numbering:
Vol. 9, no. 2
PID:
20.500.12556/RUL-45446
UDC:
303
ISSN on article:
1854-0023
COBISS.SI-ID:
31771485
Publication date in RUL:
10.07.2015
Views:
885
Downloads:
134
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Title:
Metodološki zvezki
Shortened title:
Metodol. zv.
Publisher:
Fakulteta za družbene vede
ISSN:
1854-0023
COBISS.SI-ID:
215795712
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