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Slovenian election posters as a medium of political communication : an informative or persuasive campaign tool?
ID
Deželan, Tomaž
(
Avtor
),
ID
Maksuti, Alem
(
Avtor
)
URL - Predstavitvena datoteka, za dostop obiščite
http://mams.rmit.edu.au/ap0iqg624upfz.pdf
Galerija slik
Izvleček
Election posters are a visual means of communicating political messages to a large audience, and they are an important print medium for political communication that is directly controlled by political actors. Posters have played a large role in election campaigns for the past two centuries, and as a result, this trend continues in many countries today. The legacy of socialism and the rule of the Communist Party made posters even more important in Slovenia, due to the mediumʼs significant function in the propaganda machinery. By employing the informative-persuasive framework (Mueller & Stratmann 1994), we analysed the nature of electoral competition in Slovenian poster campaigning as well as the extent of its (dis)continuity with posters from the period of communist monism. Based on the content analysis of 841 posters from the communist and noncommunist periods, we observed that Slovenian posters in the post-1991 democratic era reflect patterns of poster campaigning characteristic of liberal democracies and demonstrate a clear break with posters from the communist regime. Those patterns confirm the general assumption that dominant political actors employ more persuasive poster campaigning, while the less established devote more attention to informative activities.
Jezik:
Angleški jezik
Vrsta gradiva:
Delo ni kategorizirano
Tipologija:
1.01 - Izvirni znanstveni članek
Organizacija:
FDV - Fakulteta za družbene vede
Leto izida:
2012
Št. strani:
Str. 140-159
Številčenje:
Vol. 45
PID:
20.500.12556/RUL-45422
UDK:
324:316.77(497.4)
ISSN pri članku:
2200-6796
COBISS.SI-ID:
31601757
Datum objave v RUL:
10.07.2015
Število ogledov:
1334
Število prenosov:
175
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Objavi na:
Gradivo je del revije
Naslov:
Communication, politics & culture
Založnik:
School of Media & Communication, RMIT University
ISSN:
2200-6796
COBISS.SI-ID:
31601245
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