Mega knjigarna v Ljubljani - trženjska upravičenost naložbe : diplomsko delo

Žagar, Maja (author), Zalaznik, Maja (mentor), Rejc Buhovac, Adriana (co-mentor)

• Language: Slovenian
• Keywords: Slovenija, knjigotrštvo, kultura, trgovanje, projekti, vodenje projektov, planiranje, strategija, trženje, tržne raziskave, poslovno komuniciranje, tveganje
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Žagar]
• Year: 2004
• Number of pages: 45 str., XVI str. pril.
• PID: 20.500.12556/RUL-4386
• UDC: 339.138
• COBISS.SI-ID: 14478822
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, bookselling, culture, trading, projects, project management, planning, strategy, marketing, market research, business communication, risk