Pomen zaupanja v trženjskih odnosih med naročniki in raziskovalci ter uporaba rezultatov trženjskih raziskav v slovenskih podjetjih : magistrsko delo

Velepec Torkar, Katja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, management, trženje, raziskovalno delo, sodelovanje, tržne raziskave, etika, case study
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Velepec]
• Year: 2004
• Number of pages: 99 str., 33 str. pril.
• PID: 20.500.12556/RUL-4383
• UDC: 339.13
• COBISS.SI-ID: 14474982
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, management, marketing, research work, cooperation, market research, ethics, case study