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Vloga vrednosti blagovne znamke pri vplivu ustnega izročila v trženju : diplomsko delo
ID Starič, Simon (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/staric1097.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, proizvodi, blagovne znamke, image, vrednost, tržne raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Starič]
Year:2003
Number of pages:41 str., XVIII str. pril.
PID:20.500.12556/RUL-4255 This link opens in a new window
UDC:339.13
COBISS.SI-ID:14266854 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1399
Downloads:211
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Keywords:marketing, products, trademarks, image, value, market research, analysis

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