Analiza nakupnega procesa in izdelava strategije pozicioniranja izbrane blagovne znamke spodnjega perila na češkem trgu : magistrsko delo

Brilli, Andraž (author), Grubelnik, Tina (author), Lah, Ajda (author), Kolar, Tomaž (mentor), Zalaznik, Maja (co-mentor)

• Language: Slovenian
• Keywords: Slovenija, tekstilna industrija, industrijsko podjetje, Lisca, poslovanje podjetja, uspešnost poslovanja, trženje, vedenje potrošnikov, odločanje, blagovne znamke, pozicioniranje proizvoda, zunanja trgovina
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Brilli
• Year: 2012
• Number of pages: VII, 203, 15 str.
• PID: 20.500.12556/RUL-41237
• UDC: 339.13
• COBISS.SI-ID: 21297638
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Analysis of buying process and development of a positioning strategy for a selected lingerie brand on the market of the Czech Republic
• Keywords: Slovenia, textile industry, industrial enterprises, company performance, business efficiency, marketing, consumer behaviour, decision making, trademarks, positioning, foreign trade