Merjenje učinkovitosti akcije pospeševanja prodaje "Brez dvoma" : diplomsko delo

Lisjak, Monika (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, pospeševanje prodaje, poslovno komuniciranje, nakup, potrošnik, motiviranje, povpraševanje, ponudba, elastičnost, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Lisjak]
• Year: 2003
• Number of pages: 45 str., 50 str. pril.
• PID: 20.500.12556/RUL-4038
• UDC: 658.8
• COBISS.SI-ID: 14002918
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, sales promotion, business communication, purchasing, consumer, motivation, demand, supply, elasticity, case study