Analiza nakupnega odločanja porabnikov na primeru izdelka "po naročilu narejena montažna hiša" : magistrsko delo

Kos Koklič, Mateja (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, potrošnik, odločanje, vedenjske znanosti, teorija, modeli, case study, nakup, stanovanja
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Kos]
• Year: 2003
• Number of pages: 101 str., 55 str. pril.
• PID: 20.500.12556/RUL-3947
• UDC: 339.13
• COBISS.SI-ID: 13881062
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, consumer, decision making, behavioural sciences, theory, models, case study, purchasing, appartments