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Upravljanje odnosov s kupci knjig preko kataloga : diplomsko delo
ID
Franetič, Damjana
(
Author
),
ID
Starman, Danijel
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/franetic809.pdf
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Language:
Slovenian
Keywords:
knjigotrštvo
,
trženje
,
direktno trženje
,
strategija trženja
,
katalogi
,
odnosi s strankami
,
upravljanje
,
modeli
,
tržne raziskave
,
analiza
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[D. Franetič]
Year:
2003
Number of pages:
46 str., 32 str. pril.
PID:
20.500.12556/RUL-3886
UDC:
339.138
COBISS.SI-ID:
13745126
Publication date in RUL:
11.07.2014
Views:
1751
Downloads:
375
Metadata:
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Secondary language
Language:
Unknown
Keywords:
bookselling
,
marketing
,
direct selling
,
marketing strategy
,
catalogues
,
customer relationship
,
management and control
,
models
,
market research
,
analysis
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