Uporaba prilagojene Hojeve metode za ocenjevanje spletnih strani nacionalnih turističnih organizacij : magistrsko delo

Draksler, Matej (author), Mihalič, Tanja (mentor)

• Language: Slovenian
• Keywords: trženje, komuniciranje, modeli, storitve, marketing mix, case study, turizem, elektronsko trženje, Internet, case study, Slovenija, potovalni uradi
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Draksler]
• Year: 2003
• Number of pages: V, 94 str., 22 str. pril.
• PID: 20.500.12556/RUL-3665
• UDC: 004.738.5
• COBISS.SI-ID: 13447910
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, communications, models, services, marketing mix, case study, tourism, electronic marketing, Internet, case study, Slovenia, tourist-agencies