Ofenzivnost Krkinega poslovanja po sestavinah trženjskega spleta za farmacevtski program na romunskem tržišču : specialistično delo

Berus, Jože (author), Hrastelj, Tone (mentor)

• Language: Slovenian
• Keywords: Slovenija, farmacevtska industrija, industrijsko podjetje, Krka, zunanja trgovina, Romunija, poslovanje podjetja, marketing mix, poslovno komuniciranje
• Work type: Specialist thesis
• Typology: 2.10 - Specialist Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Berus]
• Year: 2003
• Number of pages: 87 str.
• PID: 20.500.12556/RUL-3663
• UDC: 339.13
• COBISS.SI-ID: 13441510
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, pharmaceutical industry, industrial enterprises, foreign trade, Rumania, company performance, marketing mix, business communication