Razvoj teorije odnosov med prodajalci in kupci na medorganizacijskem trgu : magistrsko delo

Konda, Iva (author), Rojšek, Iča (mentor)

• Language: Slovenian
• Keywords: trženje, medorganizacijsko trženje, marketing mix, odnosi s strankami, teorija, partnerstvo, strateške povezave, tržne poti
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Konda]
• Year: 2003
• Number of pages: IV, 105 str.
• PID: 20.500.12556/RUL-3661
• UDC: 339.13
• COBISS.SI-ID: 13439974
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, intercompany marketing, marketing mix, customer relationship, theory, partnership, strategic alliances, marketing channels