Segmentacija e-nakupovalcev v Sloveniji : magistrsko delo

Papič, Ivan (author), Žabkar, Vesna (mentor), Vehovar, Vasja (co-mentor)

• Language: Slovenian
• Keywords: Slovenija, elektronsko poslovanje, elektronsko trženje, potrošnik, nakup, trg, segmentacija
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Papič]
• Year: 2002
• Number of pages: II, 88 str., VIII str. pril.
• PID: 20.500.12556/RUL-3572
• UDC: 658.8
• COBISS.SI-ID: 13269222
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, electronic commerce, electronic marketing, consumer, purchasing, market, segmentation