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Osebna prodaja kot oblika tržnega komuniciranja v farmacevtskem podjetju : magistrsko delo
ID
Zupet, Marjeta
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/zupet104.pdf
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Language:
Slovenian
Keywords:
farmacevtska industrija
,
trženje
,
prodaja
,
metode
,
strategija
,
programi
,
poslovno komuniciranje
,
kontrola
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
V Ljubljani
Publisher:
[M. Zupet]
Year:
2002
Number of pages:
IV, 106 str., IV str. pril.
PID:
20.500.12556/RUL-3516
UDC:
339.13
COBISS.SI-ID:
13201382
Publication date in RUL:
11.07.2014
Views:
1562
Downloads:
197
Metadata:
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Secondary language
Language:
Unknown
Keywords:
pharmaceutical industry
,
marketing
,
sales
,
methods
,
strategy
,
programmes
,
business communication
,
control
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