Thesis analyses the existing situation of the Novoles Company, and identifies opportunities for improvements in the area of productivity and cost-effectiveness. The tools and techniques used were: SIPOC, Process Map, Layout, Value Analysis and Sales Analysis. After each analysis, proposals were made of measures necessary to ensure control of production performance and sales effectiveness. Preparing the SIPOC diagram, we found out that data on inputs and outputs for individual steps of the process were not available, which showed that the process was uncontrolled. The monitoring of certain indicators was introduced, by which we could obtain information on productivity and improvements in exploitation of raw materials. The Layout Analysis showed that there were large amounts of stock. What was of particular concern was the quantity of final products. High levels of stock are in fact adverse for the company, especially in terms of negative financial effects, flow-time length and impacts on quality. Value Analysis showed that process flow was inadequate, which affected the process of planning. Large amounts of stock were the result of numerous transformations and after-treatments of the products. Sales Analysis of the domestic and foreign markets showed that there were products without cost-recovery to be found among the 10 most-sold ones. These mean that products are sold below their cost price. Generally the analysis of the existing situation shows that the company lacks a clearly defined strategy and policy of pricing, and practically produces "everything for everyone", regardless of whether it meansits profit or loss.
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