Menjava prodajnega osebja in možne posledice za medorganizacijskega ponudnika storitev : magistrsko delo

Deržek, Igor (author), Potočnik, Vekoslav (mentor), Možina, Stane (co-mentor)

• Language: Slovenian
• Keywords: trženje, storitve, medorganizacijsko trženje, nabavna funkcija, poslovno komuniciranje, behaviorizem, odnosi s strankami, kadri, motiviranje, case study, podjetje, poslovanje podjetja, fluktuacije, lojalnost
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Deržek]
• Year: 2002
• Number of pages: IV, 95 str., III str. pril.
• PID: 20.500.12556/RUL-3343
• UDC: 339.13
• COBISS.SI-ID: 13062886
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, services, intercompany marketing, purchasing function, business communication, behaviourism, customer relationship, personnel, motivation, case study, enterprises, company performance, fluctuations, loyalty