This graduation thesis addresses tourism and tourism planning in rural areas on the example of the
organization of tourism in the Slovenian rural region Goriška brda. Rural areas are affected by
different problems, such as aging population, emigration, lack of employment opportunities, and
dependence on agriculture and forestry. The aim of this thesis is to demonstrate how tourism and
given spatial potentials can help revive the countryside.
The thesis is divided into a theoretical and a practical part. The theoretical part describes the general
characteristics of rural areas and tourism. In addition, it offers a review of strategic documents that
influence the development of tourism and rural areas. The practical part starts with a description and
statistical review of the Severna Primorska and Goriška brda regions, and it continues by proposing a
possible development of tourism in Goriška brda, taking into account the theoretical frameworks and
analyzes performed.
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