Pomen poslovnih daril z zornega kota trženja : diplomsko delo

Trtnik, Mateja (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, poslovna darila, razvoj, modeli, poslovno okolje, poslovni običaj, etika, marketing mix, pospeševanje prodaje, kvalitativna analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Trtnik]
• Year: 2002
• Number of pages: 46 str., 1 str. pril.
• PID: 20.500.12556/RUL-3058
• UDC: 339.13
• COBISS.SI-ID: 12702694
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, marketing, business gifts, development, models, business environment, usage of trade, ethics, marketing mix, sales promotion, qualitative analysis