An increasing number of radio stations nowadays opts for market research on audience shares and music evaluation. Such research can be analysed using general programmes and solutions, such as SPSS and different data warehouse solutions, but there is lack of specialised software that would offer such analysis.
The topic of the diploma thesis is Polling Data Analysis, which represents the add-in for Microsoft Excel. The add-in enables the transformation of input, which must be in SPSS file, into more transparent tables and more precise analyses in Excel. It is designed specifically for radio stations, as it allows fast, simple and inexpensive analysis of data, obtained through telephone surveys on the musical taste of the audience.
The development of the add-in provides an inexpensive and easy-to-use tool, whose main advantages are the fact that it is user-friendly and that its operation does not require costly infrastructure.
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