"Bitka med blagovnimi znamkami" : primer Droge Portorož

Peroša, Enej (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: Slovenija, živilska industrija, industrijsko podjetje, Droga Portorož, trženje, blagovne znamke, prodaja, konkurenca, strategija, ankete, metode, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Peroša]
• Year: 2001
• Number of pages: 41 str., 20 f. pril.
• PID: 20.500.12556/RUL-2871
• UDC: 339.138
• COBISS.SI-ID: 12134118
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, food industry, industrial enterprises, Droga Portorož, marketing, trademarks, sales, competition, strategy, questionnairies, methods, analysis