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Trženjske priložnosti malih lekarn v primerjavi z lekarniškimi verigami : magistrsko delo
ID Dular Kosmač, Barbara (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dular1268-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, farmacevtska industrija, prodaja na drobno, trženje, pospeševanje prodaje, vedenje potrošnikov, raziskave, storitve, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Dular Kosmač]
Year:2014
Number of pages:II, 52, 6 str.
PID:20.500.12556/RUL-28649 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21999590 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1481
Downloads:281
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Language:Unknown
Keywords:Slovenia, pharmaceutical industry, retail trade, marketing, sales promotion, consumer behaviour, research, services, analysis

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