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Razlike v nakupnih navadah med segmenti porabnikov po fazah v življenjskem ciklu in generacijah : magistrsko delo
ID Krebelj, Marko (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/krebelj4558.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, starost, mladina, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Krebelj]
Year:2013
Number of pages:II, 76, 12 str.
PID:20.500.12556/RUL-28630 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21980134 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1405
Downloads:272
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Language:Unknown
Keywords:marketing, purchasing, decision making, consumer behaviour, age, youth, research, analysis

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