Elements of marketing strategy for Conrad Electronic Company and its perspectives in the Macedonian market : master's thesis

Boškovska, Tanja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: Makedonija, trženje, strategija trženja, proizvodi, elektronika, potrošnik, segmentacija, pozicioniranje proizvoda
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Boshkovska]
• Year: 2013
• Number of pages: IV, 112, 21 str.
• PID: 20.500.12556/RUL-28626
• UDC: 339.138
• COBISS.SI-ID: 21978086
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Macedonia, marketing, marketing strategy, products, electronics, consumer, segmentation, positioning