Guerrilla marketing communication for music event Sladko mučenje : diplomsko delo

De Sousa, Carlos Eduardo Nobre (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: trženje, strategija trženja, metode, modeli, case study, dogodek, pospeševanje
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [C. E. N. de Sousa]
• Year: 2013
• Number of pages: II, 29, 8 str.
• PID: 20.500.12556/RUL-28614
• UDC: 339.138
• COBISS.SI-ID: 21970662
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, marketing strategy, methods, models, case study, event, promotion