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Čustveno odzivanje porabnikov na televizijsko oglaševanje : magistrsko delo
ID Jurić, Ivana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/juric1221-B.pdf This link opens in a new window

Language:Slovenian
Keywords:marketing, advertising, advertisement, television, consumer psychology, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Jurić]
Year:2013
Number of pages:III, 53, 28 str.
PID:20.500.12556/RUL-28591 This link opens in a new window
UDC:659.1
COBISS.SI-ID:21928678 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1852
Downloads:791
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Language:Unknown
Keywords:marketing, advertising, advertisement, television, consumer psychology, analysis

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