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Predlog strategije trženja Mladinskega hotela v Slovenj Gradcu glede na življenjski cikel proizvoda : magistrsko delo
ID Žunec, Katja (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zunec1159-B.pdf This link opens in a new window

Language:Slovenian
Keywords:turizem, hotelirstvo, mladina, trženje, poslovno komuniciranje, strategija trženja, življenjski ciklus, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Žunec]
Year:2013
Number of pages:II, 72, 16 str.
PID:20.500.12556/RUL-28546 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21871590 This link opens in a new window
Publication date in RUL:11.07.2014
Views:2288
Downloads:228
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Language:Unknown
Keywords:tourism, hotel industry, youth, marketing, business communication, marketing strategy, life cycle, research, analysis

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