Izvajanje strategije potiska in potega v podjetju Merkur, d.d., Naklo : diplomsko delo

Bertoncelj, Andreja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, trgovinsko podjetje, Merkur, trženje, strategija trženja, poslovno komuniciranje, oglas, pospeševanje prodaje, ankete
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Bertoncelj]
• Year: 2001
• Number of pages: 43 str., XII str. pril.
• PID: 20.500.12556/RUL-2853
• UDC: 339.138
• COBISS.SI-ID: 12070886
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, commercial enterprise, Merkur, marketing, marketing strategy, business communication, advertisement, sales promotion, questionnairies