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Pravni vidik oglaševanja s poudarkom na prikritem oglaševanju : magistrsko delo
ID Senica, Petra (Author), ID Korže, Branko (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/senica1161-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, aglaševanje, oglas, poslovno komuniciranje, psihologija potrošnika, regulacija, tržne raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Senica]
Year:2013
Number of pages:II, 63, 6 str.
PID:20.500.12556/RUL-28523 This link opens in a new window
UDC:659.1
COBISS.SI-ID:21851366 This link opens in a new window
Publication date in RUL:11.07.2014
Views:2055
Downloads:258
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Keywords:marketing, advertising, advertisement, business communication, consumer psychology, regulation, market research

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