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Trženje na podlagi odnosov s poudarkom na upravljanju ključnih kupcev : diplomsko delo
ID Širec, Ana (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/sirec4774.pdf This link opens in a new window

Language:Slovenian
Keywords:medorganizacijski sistemi, medorganizacijsko trženje, vzajemno trženje, odnosi s strankami, nakup, upravljanje, informacijska tehnologija
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Širec]
Year:2013
Number of pages:II, 50, 4 str.
PID:20.500.12556/RUL-28394 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21673702 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1901
Downloads:293
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Language:Unknown
Keywords:interorganizational systems, intercompany marketing, relationship marketing, customer relationship, purchasing, management and control, information technology

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