Analiza nakupnega odločanja kupcev v cvetličarni : diplomsko delo

Roglič, Polona (author), Osterc, Gregor (mentor)

• Language: Slovenian
• Keywords: okrasne rastline, cvetličarne, kupci, trženje, tržne raziskave, odločanje, odločanje kupcev, Kranj
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [P. Roglič]
• Year: 2007
• Number of pages: X, 37 f., [4] f. pril.
• PID: 20.500.12556/RUL-275
• UDC: 635.92:339.13(497.4Kranj)(043.2)
• COBISS.SI-ID: 5302649
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Keywords: flowers, florist´s shops, buyers, marketing, market analyses, decision making, decisions of the buyers