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Preobrazbe na spletu : od infopromocijske k individualizirani politiki?
ID Oblak Črnič, Tanja (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/db/pdfs/tip20101_Oblak-Crnic1.pdf This link opens in a new window

Abstract
Članek se vprašanja, kako se spreminja način pojavljanja političnih institucij na spletu skozi čas, analitično loteva iz treh zornih kotov, ki odstirajo prepad med možnostmi in praktično implementacijo interaktivnih oblik političnega komuniciranja. Najprej s pomočjo zgodnjih analiz identificira dejavnike, ki - ne glede na "starost" internetne tehnologije - določajo vzorce izkoriščanja spleta pri vzpostavljanju razmerij med politično institucionalno sfero (vlado, političnimi strankami ali parlamentom) in državljani. Nato se usmeri na slovenski spletni politični prostor, kjer ugotavlja, da so politične institucije in posamezni akterji šele v zadnjih letih sprejeli interaktivnejše oblike delovanja s spletnimi občinstvi, vendar v posebni - individualizirani formi. Zaznano preobrazbo od informacijske k vse bolj individualizirani politiki na spletu v zadnjem delu obogati še z analizo pogovorov s spletnimi strategi, ki opozarjajo, da demokratični potenciali spleta v praksi še vedno naletijo na strukturne omejitve, ki povezave med politično sfero in državljani resno zavirajo. Za realizacijo interaktivnih potencialov namreč "nova" tehnologija v "starih" okoliščinah preprosto ni zadostna rešitev.

Language:Slovenian
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2010
Number of pages:Str. 22-40
Numbering:Letn. 47, št. 1
PID:20.500.12556/RUL-23076 This link opens in a new window
UDC:321:316.77
ISSN on article:0040-3598
COBISS.SI-ID:29250397 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1235
Downloads:173
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Record is a part of a journal

Title:Teorija in praksa : revija za družbena vprašanja
Shortened title:Teor. praksa
Publisher:Fakulteta za družbene vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:English
Abstract:
This paper approaches the question of how the image of political institutions online is changing over time from three different angles which represent the gap between the potential and practical implementation of interactive forms of political communication. First, the paper identifies those factors that determine the patterns of using the web for making interactions between the politically institutionalised sphere and citizens, regardless of the age of Internet technology. Second, it focuses on the Slovenian political space online where it shows how political institutions and individual actors are using more interactive forms of participation with web audiences, but in a special - individualised - way. In the last part, this perceived transformation from informational to individualised politics on the web is strengthened with an analysis of interviews with online professionals who acknowledge that the democratic potential of the web is limited by structural dimensions, which lessen the relationship between the political sphere and citizens. To realise this interactive potential, 'new' technology in 'old' circumstances is simply not a solution.


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