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Opredelitev strateškega komuniciranja
ID Hallahan, Kirk (Author), ID Verčič, Dejan (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/db/pdfs/tip20086_Hallahan_Holtzhausen.pdf This link opens in a new window

Abstract
Članek raziskuje naravo strateškega komuniciranja, ki je opredeljeno kot načrtna uporaba komuniciranja s strani organizacije za izpolnitev njenega poslanstva. Z razvojem, izvedbo in ocenjevanjem komuniciranja v organizaciji se ukvarja šest disciplin: menedžment, trženje, odnosi z javnostmi, strokovno komuniciranje, politično komuniciranje in informativne oz. družbeno-trženjske kampanje. Prispevek obravnava tudi naravo izraza strateški in predstavi ključne vidike komuniciranja. Deloma temelji na prispevkih avtorjev in drugih sodelujočih na okrogli mizi Mednarodnega komunikološkega združenja (ICA) maja leta 2005 v New Yorku.

Language:Slovenian
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2008
Number of pages:Str. 628-662
Numbering:Letn. 45, št. 6
PID:20.500.12556/RUL-22986 This link opens in a new window
UDC:659.4:005.57
ISSN on article:0040-3598
COBISS.SI-ID:28029533 This link opens in a new window
Publication date in RUL:11.07.2014
Views:898
Downloads:116
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Record is a part of a journal

Title:Teorija in praksa : revija za družbena vprašanja
Shortened title:Teor. praksa
Publisher:Fakulteta za družbene vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:English
Abstract:
This article explores the nature of strategic communication, which is defined as the systematic use of communication by the organization to fulfill its mission. With the development, implementation and evaluation of communication within the organization is engaged six disciplines: management, marketing, public relations, technical communication, political communication and information oz. social-marketing campaign. Article also discussed the nature of the term "strategic" and present key aspects of communication. Partly based on the authors and other participants contributions at the International Communication Association (ICA) roundtable in May 2005 in New York.


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