The paper presents the main discourses about new fatherhood in Slovenian parenthood magazines. Using Fairclough's method of critical discourse analysis the paper attempts to outline the difference between the scholastic definition of the new fatherhood and the normative and ideological presentation of new fatherhood in media discourses. Using the concepts of intertextuality and implicit meanings of texts, the paper points out the ambivalence between the apparent presence of postmodern interpretations of fatherhood and the hidden linguistic premises that regard the new fatherhood mostly trough modern understandings of fatherhood, stereotypes and classical sociological paradigm.
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