The article presents the meaning of image transfer between country brands. Image transfer from tourism country brand to other country banner brands and its corporate brand is particularly exposed. The first part deals with the concept of country brand and its image, which is connected also with the country as a tourist destination. The following part describes two concepts: specific transfer from tourism brand and the model of brand image network. Empirical part of the article discusses theoretical assumptions in the frame of three case studies. These are presented in the sense of relatively new casestudy methodology based on judicial science.
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